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Vol 4: 3 Feb 4, 2010
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"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."
-- Peter Drucker
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Navigating Sea Change
The Book: Managing Hispanic and Latino Employees
 Why Read It? Properly acknowledging and managing Hispanic and Latino employees requires an awareness of the distinct cultural and social differences between Mexican Hispanics, Caribbean Hispanics, Latinos, and Latins.
The Bottom Line: Author Louis Nevaer has written several books and articles about Hispanics and Latinos. Hispanics are the largest minority group and the fastest -growing demographic in the United States at 15% of the population and 22% of the workforce. By 2050, those numbers will reach 36% and 55%, respectively. For managers, cultural ignorance is not an option.
Read an excerpt here and buy the book for 30% off.
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The Book: Leading in Turbulent Times
 Why Read It? The current economic downturn presents a challenge for all, but turbulence has always been a part of this and the previous century's business world. History has taught us through the Banker's Panic (1907), the Great Depression (1929), Black Monday (1987), the S & L crisis (1990), and the Dot-com Bubble (1996) that turbulence is inevitable. So how do you lead in a world constantly in flux?
The Bottom Line: Authors Kevin Kelly and Gary Hayes spoke to frontline leaders of global powerhouses such as GE, Nissan, Coca-Cola, and others to learn how these executives handle the turbulent scenarios with their customers and their employees. The global wisdom they compiled will serve as your compass in rough times.
Read an excerpt here and buy the book for 30% off.
For media and review copies, please contact Publicity Manager Katie Sheehan.
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Los Tiempos Cambian
 In this issue of the Communiqué, we explore how leaders must manage change effectively -- whether that change is cultural, economic, or organizational.
Here's an example of rapid cultural change: even though Hispanics are the fastest-growing demographic in the United States, most leaders know little of Hispanic and Latino populations. So Louis Nevaer contributed this issue's list of Five Things You Didn't Know About Hispanics and Latinos.
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Other News
 + E-book pricing issues recently provoked a skirmish between Amazon and McMmillan. which resulted in all Mcmillan titles being pulled from Amazon's inventory. Now it seems that Amazon has relented -- for the time being.
+ Book piracy occurs everywhere, but in Peru, the situation is unique.
+ When news got out that closing Waldenbooks stores will be destroying all unsold inventory instead of giving it away, book-lovers were upset.
+ Dave Armano, Senior VP at Edelman Digital predicts the six social media trends that will define 2010.
+ One book you won't see on Oprah's list is Kitty Kelley's tell-all Oprah: A Biography, slated to drop in April.
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Freebies
 + Free Excerpt from a New York Times Bestseller:Drive: The Surprising Truth About What Motivates Us, by Daniel Pink. Read the excerpt here.
+ Free Software: Receive an alert whenever the Amazon price on any item you've been watching drops to the amount you dictate with APNOTI.
+ Free E-books: Choose from over 35,000 free e-books, courtesy of the library at UPenn.
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 Ask the Publisher
Rob R. in Ann Arbor, Michigan, asks:
"Everyone knows how important it is for an author to have a solid platform, a good project, and robust community support, but what are the three core personality traits every author should have before you commit to working with him or her?"
BK's Vice President for Editorial and Digital Johanna Vondeling fields that question here.
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 Title: The Art of Convening: 9 Ways to Transform Your Conversations, Meetings, and GatheringsAuthors: Craig and Patricia Neal, founders of the Heartland Circle
Release Date: Winter 2011
Synopsis: The wisdom Craig and Patricia Neal have gained from convening over 150 national gatherings during the past eleven years will soon be available to everyone. The authors discuss how to convene gatherings that are more meaningful and productive -- from crafting the intent and invitation to hearing all the voices to gaining the commitment to action that brings about positive change. |
 Our VP of Business Administration doesn't forward videos of an entertaining nature very often, so when he does, it's cause to sit up and notice -- and this video was worth noticing! See it. |
In keeping with the theme of leading people in  challenging times, we're highlighting the Guide Dog Foundation for the Blind. Founded in 1946, the organization has been providing service dogs free of charge for over sixty years and was recently named Best Charity by Reader's Digest.
Spend some time taking a virtual tour of the headquarters, donating to a worthy cause, reading past issues of the official newsletter, The Guideway, learning about volunteer opportunities, or checking out available goods in the Second Sight Shop.
Our personal recommendation? Hit up the foundation's Facebook page for seriously cute puppy pictures.
 This recommended organization was brought to you by Bonnie Kaufman, BK's Digital Community Builder and a fierce supporter of all things canine.
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 Last week, I issued this challenge. The answer is simple -- I graciously smile and accept the little prat's offer. Here's why. Congratulations to Dean Bargh for being the first to answer correctly. Dean's British. I have no idea why that matters, but there it is.
This issue's challenge can be found here.
Email me with any comments or rants or your thoughts about Fugpaint, the misbehaving paint program.
Oh, and if you can explain this card trick, you're probably pretty smart. I would like to know how many of the BBC's 100 greatest books you have read. (The BBC claims that most people would have read only six or fewer.)
And if you are one of the eight living people who have actually read Middlemarch all the way through, I would love to hear from you.
P.S. -- this isn't real, is it?
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